- We realigned the conversion tracking with the client’s actual goals, which included forms submitted, live chat conversations, and phone calls. By doing this, we ensured that the client’s ad spend was being used effectively to drive relevant and valuable leads.
- We shortened the conversion window from 90 days to 30 days, which aligned better with the client’s sales cycle and helped to provide a more accurate picture of campaign performance.
We restructured the campaigns to make them more flexible and adaptable to the client’s changing needs and goals.
- We established monthly meetings to analyze the campaign performance and match Google Ad conversion tracking to the actual results from the client’s internal records. By doing this, we were able to identify areas for improvement and make data-driven decisions to optimize the campaigns.
- We emphasized the importance of ongoing effort and knowledge to maintain and improve campaign performance. We never considered the campaigns as “set and forget” and always worked to stay up-to-date with industry trends and changes to ensure the client’s campaigns were as effective as possible.
Working together with the client closely, we do not just monitor the conversion data through Ads and Analytics, we measure real world results.
